The spot offers a new sweet and savory menu, specialty beverages and more. The concept will be a launching pad for GODIVA to expand into new product categories beyond formal chocolate gifting.
GODIVA’s cafés have seen international success, with locations currently open in Japan, China, Belgium and the Middle East. The overall café concept has shifted with the New York City location featuring a refreshed design and a wide array of innovative new menu items that will shape and be replicated as part of the café expansion over the next few years.
By the end of 2019, 10 more cafés are slated to open in New York State and the larger plan is to expand the model to 2,000 locations worldwide, with over 400 planned in the Americas.
The Lexington Avenue café will officially open on Thursday, April 18th. Daily store operating hours will be 6:00AM – 9:00PM ensuring that customers will be able to enjoy a GODIVA treat throughout the day.